Tag: Etsy SEO

  • Etsy’s New AI Search Just Caused a 10x Traffic Surge (Here’s What This Means for You)

    Etsy’s New AI Search Just Caused a 10x Traffic Surge (Here’s What This Means for You)

    Etsy’s been quietly rolling out major upgrades to how search works on the platform—and the results are making noise. The latest Etsy AI Search Update triggered a 10X traffic increase, reshaping how buyers discover handmade goods. That’s not just a boost. It’s a marketplace transformation.

    Let’s walk through what changed, why it matters for handmade sellers, and what you can do to stay ahead.

    What Is the Etsy AI Search Update?

    From 2019 to 2024, Etsy’s revenue surged from $818 million to $2.81 billion. This impressive growth reflects the company’s significant investments in AI, machine learning, and technological infrastructure. In 2023 alone, Etsy allocated over $470 million to research and development, underscoring its commitment to enhancing the platform’s capabilities.

    Etsy Revenue Growth (2019–2024)
    2019
    $818M
    2020
    $1.73B
    2021
    $2.33B
    2022
    $2.57B
    2023
    $2.75B
    2024
    $2.81B

    The core goal? Smarter, more accurate product discovery. Etsy’s upgraded AI tools are now front and center in marketplace performance. The Etsy AI Search Update helps match buyers to listings with more precision—even when their searches are vague.

    And it’s working. About 95% of purchases now come from the first page of search results, up from 85%. That means the visibility stakes for sellers just got higher.

    Learn more about the State of Craft & Handmade eCommerce in 2025

    How Cloud Migration Supercharged Etsy’s Search Engine

    Etsy began moving its data to Google Cloud back in 2018. The shift included 5.5 petabytes of data (think: 40 billion photos) and allowed Etsy to ditch its aging on-premise servers.

    Why it matters:

    • 💡 15% of Etsy’s engineers were freed up to focus on new features
    • ⚙️ Experimentation speed jumped 115%
    • 🕒 Data processing timelines dropped from weeks to days
    • 💸 Computing costs were cut by 42%
    • 🌱 Energy usage dropped—helping Etsy hit its sustainability targets

    This back-end shift laid the groundwork for the Etsy AI Search Update to succeed, giving machine learning tools the power to scale and evolve.

    Key Changes from the Etsy AI Search Update

    Etsy’s new AI search goes far beyond simple keyword matching. It now learns from:

    • Browsing behavior
    • Image analysis
    • Shipping speed and cost
    • Listing quality and responsiveness

    One big innovation is Etsy’s use of “algotorial” collections—curated groups of products chosen by human experts and expanded with AI tools. These collections keep Etsy’s handmade feel while offering scalable, personalized discovery.

    Shoppers now get custom homepages, curated collections like “Island Luxe” or “Literary Girl,” and smarter recommendations based on their behavior. It’s turning Etsy from a search-first platform into a discovery-first one.

    How This Update Affects Your Listings

    Etsy’s smarter AI tools have raised the bar—but also opened up more opportunity.

    Here’s what top-performing shops are doing differently:

    • Optimizing listings with high-performing keywords
    • Using standout, high-quality photos with popular color trends on Etsy
    • Offering free shipping
    • Responding quickly to customer messages
    • Maintaining excellent reviews and fulfillment metrics

    Shops using AI-assisted tools (for writing, keyword research, and listing analysis) are seeing serious gains—up to:

    • 47% more visibility
    • 31% higher sales
    • 15 hours saved per week on admin tasks

    What Etsy Sellers Need to Know About New AI Policies

    With Etsy’s AI rollout, transparency is more important than ever.

    • If you use AI to help create your product, you need to disclose it.
    • Etsy is removing listings that violate its Handmade Policy at 4x the rate compared to last year.
    • Selling AI prompt bundles? That’s not allowed on the platform.

    Bottom line: Stay honest, stay original, and use AI to assist—not replace—your creative process.

    How to Win With Etsy’s AI Search in 2025

    The Etsy search algorithm is smarter. The platform is faster. And competition is tighter. But sellers who adapt are already seeing the rewards.

    Here’s your to-do list:

    • Optimize titles and tags for relevant, high-traffic keywords
    • Upgrade your photos—they matter more than ever
    • Keep your shipping affordable and transparent
    • Use AI tools to streamline listing improvements and Etsy SEO
    • Stay compliant with Etsy’s updated policies

    This is Etsy’s biggest tech leap in years—and it’s just the beginning. With over $470 million poured into AI development, we can expect even more personalized, predictive, and powerful tools ahead.

    And for sellers who embrace the change while staying true to what makes their shop special, the future looks very bright.

  • 50 Most Popular Colors on Etsy in 2025 (Backed by Real Data)

    50 Most Popular Colors on Etsy in 2025 (Backed by Real Data)

    Color isn’t just for aesthetics on Etsy—it’s a conversion tool. The most popular colors on Etsy are the ones that catch attention, evoke emotion, and influence purchase decisions.

    But don’t rely solely on trend reports or seasonal hype.

    If you’re basing your Etsy SEO strategy on colors like “Lime Cream” (Etsy’s Color of the Year), you could be missing the mark. According to Marmalead, “Lime Cream” only gets about 33 clicks a month—barely a blip on the buyer radar.

    This list focuses on what matters most: real shopper behavior. We ranked the top 50 colors on Etsy based on engagement, which tells you how often buyers are actually interacting with these colors—not just searching for them, but clicking, browsing, and buying.

    RankColorSearchesEngagementCompetition
    1Emerald4,38329,215557,818
    2Neon1,11625,697452,166
    3Aqua5825,419300,527
    4Bronze89222,3941,120,177
    5Yellow1,02121,4437,256,017
    6Mint1,25018,942377,283
    7Pink17,03318,6529,969,216
    8Ivory75316,388403,478
    9Green3,31315,54610,145,287
    10Gold4,12713,38110,611,744
    11Blue3,67513,21414,010,891
    12Copper5,53512,9331,274,419
    13Black1,33112,69317,084,780
    14Olive16,64711,976295,807
    15White86211,25719,952,308
    16Denim2,88611,176308,488
    17Purple5,60810,5104,594,025
    18Rose Gold5738,5812,014,181
    19Red4868,3499,333,378
    20Teal578,255458,950
    21Rust1,3698,252127,881
    22Silver9,8157,64810,204,192
    23Blush1907,637243,568
    24Turquoise6757,4191,055,763
    25Tan3026,774280,135
    26Dusty Blue2606,07949,580
    27Mustard3705,315133,222
    28Peach2,5255,134334,204
    29Cream4664,360757,510
    30Lavender2,5444,239387,307
    31Amber1,2764,128244,937
    32Orange7074,0184,165,128
    33Coral9263,804356,785
    34Sage1,9633,124219,576
    35Periwinkle1282,67123,584
    36Lilac5892,585191,690
    37Gray321,9904,749,225
    38Navy4691,9011,106,700
    39Champagne1,9541,541238,801
    40Camo7821,351117,844
    41Brown571,3146,329,636
    42Cobalt471,276103,941
    43Lime471,276103,941
    44Magenta1131,17966,528
    45Burgundy1,1711,135246,503
    46Salmon991,10957,149
    47Maroon251,095163,529
    48Indigo190961106,793
    49Terracotta116564110,853
    50Chrome2,294548141,757

    Top 10 Etsy Colors of 2025 (Backed by Buyer Engagement)

    Using real data from Marmalead, these colors have the highest engagement from Etsy shoppers—meaning people aren’t just searching them, they’re clicking, browsing, and buying. Here’s how to use them strategically in your listings.

    1. Emerald (29,215)

    Use emerald as a hero color—perfect for velvet, gemstone jewelry, and premium branding.

    • Color Theory: Luxury jewelry, wedding accents, birthstone gifts (May)
    • Photo Tips: Gold, white, matte black. Add texture like foil or linen to elevate richness.

    2. Neon (25,697)

    Best used as a bold accent in apparel, digital art, or party decor. Adds playful energy but can quickly overwhelm.

    • Color Theory: 90s fashion, rave accessories, bold party decor, digital art
    • Photo Tips: Keep surroundings minimal or matte to make neon pop without chaos.

    3. Aqua (25,419)

    Great for summer or spa-themed products. Feels clean, fresh, and calm.

    • Color Theory: Summer beach themes, nursery art, wellness branding
    • Complimentary Colors: Coral, sand, ivory. Shoot against beige or wooden backdrops for coastal vibes.

    4. Bronze (22,394)

    A warm metallic perfect for rustic or moody designs. Works beautifully in home goods and statement jewelry.

    • Color Theory: Rustic home decor, boho jewelry, masculine gifts
    • Finishing Tip: Use brushed or aged finishes. Pair with navy, burgundy, or forest green.

    5. Yellow (21,443)

    Brightens spaces and sells well in decor and baby items. Use softer tones to avoid overwhelming the eye.

    • Color Theory: Baby showers, affirmations, spring/summer apparel
    • Complimentary Colors: Grays, sage, dusty pink for balance and approachability.

    6. Mint (18,942)

    Clean, calm, and universally appealing—ideal for baby products, packaging, and minimalist styles.

    • Color Theory: Wedding invitations, skincare labels, baby goods
    • Complimentary Colors: White, kraft brown, beige for an organic and soothing look.

    7. Pink (18,652)

    From romantic to edgy, pink adapts to many niches. Great for events, causes, or girly glam.

    • Color Theory: Valentine’s gifts, bachelorette merch, breast cancer awareness
    • Complimentary Colors: Gold, cream, or deep green depending on the vibe.

    8. Ivory (16,388)

    A staple for weddings and neutrals. Use in lace, paper goods, and timeless home decor.

    • Color Theory: Bridal products, vintage-style decor, minimalist packaging
    • Photo Tips: Pair with soft blush, olive, or metallics to create elegant contrast in photos.

    9. Green (15,546)

    “Green” covers a lot—narrow it down to olive, sage, or forest for product clarity. It works well in sustainable packaging and nature-inspired items.

    • Color Theory: Eco-friendly branding, St. Patrick’s Day, botanical art
    • Complimentary Colors: Combine with cream, wood, or clay to bring out its earthy character.

    10. Gold (13,381)

    Gold adds instant elegance. Use it sparingly—on foil labels, jewelry, or in holiday gift wraps.

    • Color Theory: Holiday packaging, anniversary gifts, luxury goods
    • Photo Tips: Shoot under soft, diffused lighting to avoid harsh reflections and let the shimmer come through naturally.

    Want to go deeper on how color psychology impacts buyer behavior? Read this guide on color theory to boost Etsy conversions.

    High Engagement, Low to Mid Competition: Best Bets for Trending Colors

    These colors have strong buyer engagement and manageable competition—great for SEO and design choices.

    • Emerald: High engagement, relatively low competition. Ideal for jewelry, home decor, and wedding items.
    • Aqua & Mint: Bright, eye-catching pastels that work great in spring/summer lines.
    • Olive & Ivory: Earthy and neutral tones gaining steam in both fashion and home goods.
    • Denim: A sleeper hit—popular in fabric, digital design, and clothing niches.

    Want to see where these trends are headed beyond Etsy? Read The State of Craft & Handmade eCommerce in 2025 for industry-wide insights.

    Oversaturated Colors That Are Still Popular

    These colors perform well but are in very competitive spaces. If you use them, pair with strong niche keywords.

    • Pink, Blue, Green, Black, White, Gold, Silver, Red

    Pro Tip: Combine with product-specific terms like “pink gemstone ring” or “green nursery art” for better ranking.

    Under-the-Radar Opportunities

    These colors have solid engagement with low competition—a goldmine for smart sellers.

    • Dusty Blue: Low competition (49k), still getting over 6,000 engagement.
    • Rust, Mustard, Lilac, Amber, Blush: On-trend, low-barrier keywords with strong aesthetic appeal.
    • Periwinkle: Just 23,000 competition and high engagement—worth testing in digital art and stationery.

    Don’t Be Fooled by Trending Color Hype

    Etsy named Lime Cream its Color of the Year. But here’s the data:

    • Searches: 37
    • Engagement: 33
    • Competition: 5,621

    Buyers just aren’t searching for it.

    Design with it if you love it—but don’t count on it for SEO. Instead, use searchable synonyms like “light green” or “soft mint.”

    How to Use Color Trends in Your Etsy Shop

    • Use high-engagement color keywords in your product titles, tags, and descriptions.
    • Pair color + product for best results (e.g., “mint green planner,” “emerald drop earrings”).
    • Photograph your products using trending colors as props, backgrounds, or packaging to enhance appeal—even if the keyword isn’t the product itself.
    • Stay flexible. What’s popular now might fade in a few months. Use Marmalead to check predictive trends regularly.

    Curious which products pair best with these trending colors? Explore the Most Profitable Handmade Products to Sell in 2025.

    Final Thoughts

    Trends may come and go, but real buyer behavior is what drives sales. By using color keywords that shoppers are actively engaging with—not just the ones trending on design blogs—you’re giving your products the best chance to be seen, clicked, and bought.

    Whether you’re launching a new product or refreshing old listings, this data-backed color list gives you a strategic edge. Combine strong visuals with smart SEO, and let your color choices do more than just look good—let them work for you.

    Need help choosing the best keywords for your Etsy listings? We recommend Marmalead to track color trends, engagement, and forecasted performance with real buyer data.

  • EverBee Review: The Browser Extension for Etsy Sellers

    EverBee Review: The Browser Extension for Etsy Sellers

    Table of Contents

    EverBee positions itself as a lightweight Etsy SEO tool with a focus on product research and revenue insights. Marketed as a browser extension, EverBee aims to help sellers uncover trending products and optimize their listings. But does it deliver enough value to justify its price?

    In this review, we’ll explore EverBee’s features, usability, pricing, and whether it’s a worthwhile investment for your Etsy shop.

    Overview: What is EverBee?

    EverBee is a browser extension designed for Etsy sellers, offering tools for product and keyword research. It integrates directly with Etsy to provide analytics on listings, such as estimated revenue, sales, and search keywords. Unlike full-featured platforms like Marmalead or eRank, EverBee focuses primarily on product insights and user-friendly keyword research.

    While its simplicity and integration are convenient, EverBee’s functionality is limited in depth, making it better suited for sellers who prioritize quick product insights over detailed SEO strategies.

    EverBee Pricing

    EverBee offers three pricing tiers:

    • Hobby Plan: Free – Basic product analytics and 10 keyword searches per month.
    • Growth Plan: $29.99/month – Unlimited keyword research, advanced filters, and access to the Tag Analyzer.
    • Business Plan: $99/month – Adds revenue analytics, conversion rates, unlimited store connections, and priority support.

    For sellers just starting out, the Hobby plan allows you to test the tool’s basic functionality. However, at $29.99/month, the Growth plan competes directly with more robust tools like Marmalead and Alura, while the $99/month Business plan feels overpriced for the features offered.


    Key Features of EverBee

    EverBee includes several useful tools that cater to Etsy sellers of varying experience levels. These features, however, might not be as robust as those offered by other SEO tools like Marmalead or eRank.

    Keyword Research

    EverBee provides a keyword research tool that allows you to explore keywords related to your products. With a limited keyword lookup on the free plan, and more in-depth research on the Growth and Business plans, you can get insights into keyword competition, volume, and search trends.

    • Basic Keyword Analysis: Shows search volume, competition, and keyword score.
    • Keyword Suggestions: Helps you find similar keywords to expand your listing’s reach.
    • Limited Keywords on Free Plan: Only 10 keyword lookups available, which may be limiting for growing sellers.
    Our Experience:

    The keyword research tool is functional, but the 10 keyword limit on the free plan is restrictive. Even on the Growth plan, the tool lacks the depth and comprehensive metrics that more established tools provide. However, it’s useful for beginners or hobbyists who want a simple and easy-to-use tool to find relevant keywords.

    Product Analytics

    EverBee’s product analytics feature allows you to track views, reviews, and favorites for individual items. This tool can be useful for understanding product performance and identifying opportunities to optimize your listings.

    • Basic Product Insights: See how many views, reviews, and favorites a product has received.
    • Track Item Popularity: Gives an overview of which items are getting the most attention on your shop.
    Our Experience:

    While the analytics are helpful, they are limited to basic metrics like views and reviews. This data is available on Etsy’s own marketplace , so it doesn’t offer significant additional value unless you are looking for a more simplified interface. For more detailed product performance metrics, other tools might be more beneficial.

    Shop Analyzer

    EverBee allows you to analyze top-performing competitors and provides insights into their sales, revenue, and Etsy tags. This feature gives you the ability to see what your competition is doing, allowing you to make more informed decisions about your own shop.

    Our Experience:

    The competitor analysis tool is one of EverBee’s standout features. It provides deeper insights into what could be working for top shops, though the data may not clearly outline what you can do to see similar success. For competitive analysis across the Etsy marketplace, it’s a solid feature.

    My Shop

    This feature offers a more high-level view of your Etsy shop’s performance, presenting the same data Etsy provides, but in an easier-to-read format. For those who want a simplified approach to Etsy analytics, this can be a helpful overview.

    Our Experience:

    Shop insights are basically a repackage of what you get from Etsy’s Seller Dashboard, so this feature doesn’t provide anything unique. It’s fine for someone who prefers a different layout or a simpler version of Etsy’s analytics, but it’s not particularly groundbreaking.


    EverBee Stress Test

    When evaluating Etsy SEO tools like EverBee, we go beyond surface-level impressions. To fully understand its strengths and weaknesses, we put EverBee through a stress test, examining how it performs in critical areas like data accuracy, user experience, speed, scalability, and value.

    Each area offers insight into whether EverBee can meet the demands of everyday Etsy sellers, from beginners to seasoned shop owners.

    Data Accuracy: Is EverBee Reliable?

    EverBee offers basic keyword data, but its accuracy often feels lacking when compared to other tools.

    Our Experience:

    We spent more time analyzing competing shops than looking at keyword data. After all, EverBee seems to prioritize product and shop analytics over robust keyword data—which makes this feature feel more like an afterthought than a core strength of the platform. For sellers focusing heavily on keyword-driven strategies, this limitation could be a drawback.

    Usability and Interface: Is EverBee Easy to Use?

    EverBee’s browser extension integrates seamlessly with Etsy, making it easy to access tools directly from your shop dashboard.

    Our Experience:

    The interface is clean and intuitive, with minimal learning curve. Features like Product Analytics and Keyword Research are straightforward, though some tools, like the Tag Analyzer, feel overly simplistic. Overall, it’s a user-friendly experience, particularly for beginners.

    Performance and Speed: Is EverBee Efficient?

    EverBee’s browser-based design ensures fast performance, with minimal lag when loading data.

    Our Experience:

    We experienced no significant delays when analyzing listings or searching keywords. However, the reliance on browser integration means EverBee seems limited to desktop use, which may be inconvenient for sellers who prefer mobile tools.

    Scalability: Does EverBee Grow with Your Shop?

    EverBee is best suited for small to medium-sized shops focused on product research.

    Our Experience:

    While the Growth plan supports unlimited keywords and analytics, it lacks the advanced SEO tools needed to scale larger shops. The Business plan feels overpriced for the limited additional features it offers, making EverBee less appealing for sellers managing extensive inventories.

    Customer Support: Is Help Readily Available?

    EverBee provides live-chat support and a detailed FAQ section on its website.

    Our Experience:

    The platform’s support options cover common questions and troubleshooting, ensuring that most issues can be resolved efficiently. While helpful for general inquiries, the support experience lacks the in-depth guidance or personalized assistance seen with some competitors.

    Updates and Longevity: Is EverBee Relevant?

    EverBee seems to continue to improve its features and offers a web-based tool, though it doesn’t offer anything largely innovative.

    Our Experience:

    During testing, we noticed the Shop Analyzer appears to be a new feature. While EverBee’s simplicity is part of its appeal, its lack of innovation may limit its relevance as other tools introduce more advanced features.

    Pricing and Value: Is EverBee Worth the Cost?

    At $29.99/month for the Growth plan and $99/month for the Business plan, EverBee is among the pricier options for Etsy sellers.

    Our Experience:

    While the Hobby plan is a great starting point, the paid plans feel overpriced for what’s essentially repackaged Etsy data. Tools like Marmalead and Alura offer more robust features at similar or lower price points.


    Pros and Cons of EverBee

    Pros:

    • Affordable option with a free plan for beginners.
    • Solid competitor analysis feature for tracking top-performing shops.
    • User-friendly interface with simple tools.

    Cons:

    • Limited keyword research and analytics, especially on the free plan.
    • Lacking innovative features not seen in other tools at a lower price point.
    • Many features simply repackage Etsy’s built-in tools, offering little additional value.

    Who is EverBee Best For?

    EverBee is best for:

    • Beginner Sellers: Those just starting out on Etsy who want an easy-to-use tool to explore keyword research and product performance.
    • Budget-Conscious Sellers: Shops looking for a free option to access limited SEO tools and competitor insights.

    Experienced sellers may find EverBee’s lack of advanced features and limited data more of a hindrance than a help. For those looking for more detailed insights and advanced SEO tools, other platforms like Marmalead may be more suitable.


    Grading EverBee: How Does It Measure Up?

    When evaluating EverBee, we use a grading scale from A (exceptional) to F (fails to meet expectations). Our grading focuses on how well the tool delivers on its promises and whether it achieves what it sets out to accomplish for Etsy sellers. Each grade reflects eRank’s ability to meet critical criteria like data accuracy, usability, performance, scalability, and more. Here’s how eRank scored:

    Data Accuracy: C

    EverBee provides basic insights into keyword and product performance, but its data lacks depth and precision, particularly for advanced sellers looking for more reliable metrics.

    Keyword Research: C

    The keyword research tool provides basic metrics like search volume and competition, but it lacks the depth and actionable data needed for serious SEO strategies.

    Listing Optimization: C

    The listing optimization tools are basic, relying heavily on details already presented in the Etsy seller dashboard. While it could be helpful for beginners, it doesn’t provide advanced optimization insights for more experienced sellers.

    Trend Analysis: D

    EverBee’s trend analysis is a simple table that seems to show a random assortment of current searches on Etsy. At the time of testing, our keyword table listed “gift gifted gifts,” “gifting gifted gifts,” and “gift ed” as the top three keywords.

    Competitor Analysis: A

    Providing in-depth Product Analytics is where EverBee excels. Its ability to display detailed metrics such as views, reviews, favorites, and conversion rates for competing listings gives sellers valuable insights into the performance of top products. These analytics help sellers identify trends and refine their strategies to compete effectively, making this one of EverBee’s strongest features.

    Usability and User Experience: B

    EverBee offers a clean, intuitive interface that is easy to navigate, even for beginners. However, some of the tools could benefit from more detailed explanations.

    Pricing and Value: C

    At $29.99/month for the Growth Plan, EverBee is more affordable than other tools, but its limited functionality makes it hard to justify the cost. For $99/month, the Business Plan is even less justifiable.

    Performance: B

    EverBee’s tools load quickly, but they lack the functionality and innovation to set them apart from other, more established tools.

    Scalability: C

    EverBee is suitable for small shops or beginners but lacks the advanced features and scalability that larger, more established shops need.

    Customer Success and Feedback: B

    While customer feedback is generally positive, the support provided is fairly basic and lacks personalized guidance for more experienced sellers.

    Overall Grade: C

    EverBee is a good option for beginners or small shop owners who need an easy-to-use tool for competitor analysis and basic keyword research. Its standout feature is its in-depth Product Analytics, which provides valuable insights into competing listings. However, its keyword research and trend analysis tools lack the depth and precision needed for advanced sellers, and much of its functionality overlaps with data already available in Etsy’s seller dashboard.

    Comparing EverBee to Competitors

    • Marmalead: Offers trend forecasting and superior data accuracy for SEO.
    • eRank: Lacks EverBee’s focus on product performance insights.
    • Alura: Combines product research and listing optimization in a user-friendly interface.
    • EtsyHunt: Free option with basic keyword research tools.
    • Sale Samurai: Affordable, with a focus on Etsy-specific SEO strategies.

    See how EverBee stacks up against other Etsy SEO tools.


    Final Verdict: Is EverBee Worth It?

    EverBee’s simplicity and convenience make it a good starting point for new sellers or those who want quick product insights. However, its reliance on estimated data and lack of advanced features limit its appeal for experienced sellers.

    At $29.99/month, the Growth plan feels overpriced for the tools provided, while the $99/month Business plan is difficult to justify. For sellers seeking robust SEO and product research tools, EverBee falls short of competitors like Marmalead or Alura. However, if you’re a beginner looking for a lightweight, browser-based solution, EverBee is worth a try—especially on the free Hobby plan.

  • Sale Samurai Review: Is It the Right Etsy SEO Tool for Your Shop?

    Sale Samurai Review: Is It the Right Etsy SEO Tool for Your Shop?

    Table of Contents

    Sale Samurai markets itself as a powerful yet affordable Etsy SEO tool, offering keyword research, competitor analysis, and listing optimization. With a focus on data-driven insights, it appeals to sellers looking to refine their SEO strategies without breaking the bank. However, the tool’s heavy reliance on estimated metrics and limited usability in certain areas might leave some users searching for more robust options.

    This review examines Sale Samurai’s features, pricing, and whether it’s a worthwhile addition to your Etsy selling toolkit.

    Overview: What is Sale Samurai?

    Sale Samurai is a budget-friendly SEO tool designed for Etsy sellers. It combines keyword insights, competitor analysis, and listing optimization into a single platform. However, Sale Samurai’s reliance on estimated data—rather than precise, real-time Etsy metrics—may pose challenges for sellers who depend on accurate insights to make critical business decisions.

    Sale Samurai Pricing

    Sale Samurai offers a straightforward pricing structure:

    • Single Plan: $9.99/month or $99/year – Includes access to all features such as keyword tools, listing optimization, and competitor research.

    Compared to other Etsy SEO tools, Sale Samurai’s pricing is one of the most affordable.


    Key Features of Sale Samurai

    Keyword Research

    The core of Sale Samurai’s functionality lies in its keyword research tool, which offers:

    • Search volume estimates and competition metrics.
    • Long-tail keyword suggestions and related terms.
    • Tag analysis for top-performing Etsy listings.
    Why It May Not Be Ideal for Etsy Sellers:

    While the tool is effective for generating general keyword ideas, its reliance on estimated data can lead to mismatches with actual Etsy trends. For instance, terms like “personalized gifts” might show lower competition in Sale Samurai than what sellers experience on Etsy, potentially leading to misguided strategy adjustments. For sellers in competitive niches, these discrepancies could result in missed opportunities or wasted time targeting keywords with inaccurate performance metrics.

    Competitor Analysis

    Sale Samurai offers tools to analyze competitors’ listings, tags, and pricing. The Chrome extension allows sellers to research directly on Etsy, enhancing its usability.

    Our Take:

    While helpful, the data depth is limited. For example, top-performing tags and strategies are presented without deeper insights into how competitors maintain their rankings. This could leave sellers with an incomplete understanding of how to outperform their competition.

    Listing Optimization

    The platform provides recommendations for improving listing titles, tags, and descriptions based on keyword data.

    Our Take:

    The suggestions are often generic and may not consider specific shop goals or unique listing contexts. Advanced sellers who require tailored optimization strategies to stand out in crowded markets may find the tool’s recommendations insufficient.

    Trend Analysis & Seasonal Planning

    Sale Samurai includes a calendar highlighting holidays and daily celebrations to help sellers align their products with seasonal trends.

    Our Take:

    The calendar is a useful addition but does not include predictive analytics to anticipate future trends. Sellers relying on precise, forward-looking insights to plan inventory or marketing campaigns might find this feature underwhelming compared to tools that offer trend forecasting.


    Stress Testing Sale Samurai

    When evaluating Etsy SEO tools like Sale Samurai, we go beyond surface-level impressions. To fully understand its strengths and weaknesses, we put Sale Samurai through a stress test, examining how it performs in critical areas like data accuracy, user experience, speed, scalability, and value.

    Each area offers insight into whether Sale Samurai can meet the demands of everyday Etsy sellers, from beginners to seasoned shop owners.

    Usability and Interface: How Easy is Sale Samurai to Use?

    Sale Samurai offers a clean, intuitive interface with straightforward navigation.

    Our Take:

    The tool is beginner-friendly, but advanced sellers may find it too simplistic. For example, filtering options during keyword research are limited, making it challenging to drill down into specific niches.

    Data Accuracy: Is Sale Samurai Reliable?

    Sale Samurai relies heavily on estimates for search volume and competition levels.

    Our Experience:

    While the data offers general guidance, it occasionally diverges from actual Etsy trends. For instance, a search for “custom wedding invitations” showed inflated competition levels compared to tools like Marmalead, which provided a more nuanced breakdown.

    Performance and Speed: Is It Efficient?

    Sale Samurai performs well overall, with quick load times and smooth navigation.

    Our Experience:

    The platform is fast and responsive, but the functionality feels basic. Advanced sellers might find the tools lack the depth needed to justify the time investment.

    Scalability: Does Sale Samurai Grow with Your Shop?

    Sale Samurai works well for small-to-medium-sized shops, but its features may feel limiting for sellers managing larger inventories.

    Our Take:

    For growing shops, the tool falls short compared to competitors like Marmalead or eRank, which provide more scalable options.

    Customer Support: Is Help Readily Available?

    Sale Samurai offers tutorials, FAQs, and email support.

    Our Experience:

    The support team is responsive, but resources like tutorials lack depth. Advanced troubleshooting often requires trial and error.


    Pros and Cons of Sale Samurai

    Pros:

    • Extremely affordable pricing.
    • Simple, intuitive interface ideal for beginners.
    • Solid competitor analysis and keyword tools.

    Cons:

    • Heavy reliance on estimated metrics, which can lack precision.
    • Limited features for advanced sellers or scaling businesses.
    • No predictive analytics or innovative tools.

    Who is Sale Samurai Best For?

    Best For:

    • Budget-Conscious Sellers: Those seeking an affordable tool to explore basic SEO strategies.
    • Beginner Sellers: New sellers who need an introduction to Etsy SEO without making a large financial commitment.

    Not Ideal For:

    • Advanced Sellers: Those needing detailed analytics or predictive trends.
    • Niche or Competitive Shops: Sellers in highly competitive categories who need accurate, real-time insights to succeed.

    Grading Sale Samurai: How Does It Measure Up?

    When evaluating Sale Samurai, we use a grading scale from A (exceptional) to F (fails to meet expectations). Our grading focuses on how well the tool delivers on its promises and whether it achieves what it sets out to accomplish for Etsy sellers. Each grade reflects Sale Samurai’s ability to meet critical criteria like data accuracy, usability, performance, scalability, and more. Here’s how Sale Samurai scored:

    Data Accuracy: C

    Sale Samurai relies heavily on estimated data for search volume and competition levels, which can be misleading for sellers relying on precise metrics. For example, popular keywords may appear less competitive than they actually are, creating challenges for sellers planning targeted strategies.

    Keyword Research: C

    The keyword tool provides helpful insights and long-tail suggestions, especially for beginners. However, its reliance on estimated data means sellers might not always get an accurate picture of real-time Etsy trends, limiting its usefulness for advanced SEO strategies.

    Listing Optimization: B

    The listing optimization tool offers basic recommendations for improving titles, tags, and descriptions. While this is beneficial for beginners, experienced sellers may find the suggestions too generic to provide a competitive edge.

    Trend Analysis: C

    The calendar feature for seasonal planning is a nice touch, helping sellers align products with holidays and celebrations. However, the absence of predictive analytics limits its effectiveness for planning ahead, making it less valuable for proactive sellers.

    Competitor Analysis: B

    Competitor analysis is one of Sale Samurai’s stronger features. Sellers can gain insights into tags, pricing, and strategies of top-performing shops, especially with the Chrome extension. However, the data lacks depth, offering only surface-level insights.

    Usability: A

    The tool’s interface is clean and beginner-friendly, with an intuitive layout and the added convenience of a Chrome extension. It’s easy to navigate, though advanced sellers may find it overly simplistic for their needs.

    Pricing and Value: A

    Sale Samurai’s low cost is its biggest advantage, making it accessible to sellers on a budget. At $9.99/month or $99/year, it offers significant value for basic SEO and competitor research, though advanced features are limited.

    Performance: B

    The platform operates smoothly with quick load times and responsive tools. The Chrome extension enhances usability by allowing real-time research directly on Etsy.

    Scalability: C

    Sale Samurai works well for small shops but falls short for sellers with larger inventories or those scaling their business. It lacks the advanced analytics and predictive features needed for growth-focused strategies.

    Customer Support: B

    The tutorials and email support are helpful for general inquiries but lack the depth to address more complex issues. Additional resources or more detailed troubleshooting guides would improve the user experience.

    Overall Grade: C

    Sale Samurai is an affordable tool for beginner Etsy sellers and those seeking basic SEO guidance. However, its heavy reliance on estimated data and lack of advanced features make it less ideal for sellers in competitive niches or those aiming to scale their business. While its low price point is appealing, its limitations in data precision and trend forecasting prevent it from being a reliable long-term solution for serious Etsy sellers.

    Comparing Sale Samurai to Competitors

    • Marmalead: Offers higher data accuracy and advanced trend forecasting, making it better suited for sellers who prioritize precision.
    • eRank: Provides more affordable pricing and a free plan but spreads itself thin with variable data accuracy.
    • Alura: Combines SEO with product research but lacks the depth of Sale Samurai’s keyword analytics.
    • EtsyHunt: Great for beginners on a budget but offers fewer features and less reliable data than Sale Samurai.
    • EverBee: Focused on product analytics but falls short in keyword optimization compared to Sale Samurai.

    See how Sale Samurai stacks up against other Etsy SEO tools.


    Final Verdict: Is Sale Samurai Worth It?

    Sale Samurai is an accessible and affordable option for Etsy sellers, particularly beginners. Its keyword and competitor analysis tools provide solid starting points for improving visibility, but the platform struggles to offer the depth and precision that experienced sellers might require.

    For those just starting their Etsy journey, Sale Samurai is a valuable tool with a great price point. However, as your shop grows, you may find yourself outgrowing its capabilities and turning to more advanced tools like Marmalead. While Sale Samurai shines in affordability, it leaves room for improvement in innovation and data reliability.

  • EtsyHunt Review: Is This Etsy SEO Tool Worth It?

    EtsyHunt Review: Is This Etsy SEO Tool Worth It?

    Table of Contents

    EtsyHunt presents itself as a tool to help sellers with keyword research, product insights, and competitor analysis, offering a mix of free and affordable pricing plans. Its low cost makes it accessible for new Etsy sellers, but even its paid plans fail to deliver the depth or precision expected by advanced sellers.

    This review explores EtsyHunt’s features, usability, pricing, and whether it’s a valuable addition to your Etsy SEO toolbox.

    Overview: What is EtsyHunt?

    EtsyHunt is a platform designed to assist Etsy sellers with market research, keyword optimization, and shop tracking. It combines a sleek interface with easy-to-use tools, focusing on affordability. However, despite its claims, EtsyHunt’s features remain limited, even in paid tiers, and its reliance on estimated data raises questions about its effectiveness in competitive niches.

    EtsyHunt Pricing

    EtsyHunt offers four pricing plans:

    • Free Plan: $0/month – Limited product and keyword searches (10 per day), partial charts, and basic AI tools like EtsyGPT.
    • Basic Plan: $3.99/month – Unlimited product and shop searches, 100 keyword searches daily, batch keyword analysis (trial), and up to 5 connected shops.
    • Pro Plan: $19.99/month – Advanced tools, unlimited EtsyGPT, batch keyword analysis (50 daily), and up to 10 connected shops.
    • Team Plan: $59.99/month – Designed for teams, includes keyword sharing, unlimited searches, and tools for up to 5 team members.

    While the pricing is budget-friendly, even the higher tiers lack the depth and innovation necessary to justify them for scaling sellers.


    Key Features of EtsyHunt

    Keyword Research

    EtsyHunt’s keyword tool provides search volume estimates, competition metrics, and related keyword suggestions.

    Our Take:

    The keyword research tool offers a decent starting point for finding trending terms, but its reliance on estimated data limits its precision. For example, a search for “vintage wedding decor” generated useful suggestions, but the competition levels were inconsistent with other tools like Marmalead, raising concerns about reliability. Advanced sellers may find these insights too shallow for crafting a winning strategy.

    Product Research

    This tool allows sellers to analyze top-performing products by category, providing insights into estimated sales, revenue, and pricing trends.

    Our Take:

    While product research offers a snapshot of popular items, the data lacks granularity. Sellers seeking to uncover niche opportunities or understand detailed competitor strategies may find this tool too simplistic. For example, revenue estimates often feel generic, leaving sellers without actionable insights.

    Competitor Analysis

    EtsyHunt provides tools to track competitors’ keywords, pricing, and listings.

    Our Take:

    Competitor analysis is helpful but basic. While it’s useful for identifying general trends, it doesn’t go deep enough into strategies or performance metrics. Competing tools like Marmalead or eRank provide more robust insights, making EtsyHunt less appealing for sellers in crowded markets.

    Trend Analysis

    EtsyHunt includes trend data and a calendar to help sellers align products with seasonal demand.

    Our Take:

    The trend analysis tool is a good starting point for understanding what’s currently popular. However, it lacks predictive analytics, which would allow sellers to anticipate emerging trends. This limitation makes it harder to plan inventory or marketing strategies proactively.

    Listing Optimization

    EtsyHunt does not include dedicated listing optimization tools like some competitors, making it less versatile for sellers looking to refine their shop’s performance directly.

    Our Take:

    The lack of optimization features is a significant drawback, particularly for paid users who expect a more comprehensive suite of tools.


    EtsyHunt Stress Test

    When evaluating Etsy SEO tools like EtsyHunt, we go beyond surface-level impressions. To fully understand its strengths and weaknesses, we put EtsyHunt through a stress test, examining how it performs in critical areas like data accuracy, user experience, speed, scalability, and value.

    Each area offers insight into whether EtsyHunt can meet the demands of everyday Etsy sellers, from beginners to seasoned shop owners.

    Usability and Interface: Is EtsyHunt Easy to Use?

    EtsyHunt features a clean and beginner-friendly interface with minimal learning curve.

    Our Experience:

    While easy to navigate, the platform feels underdeveloped in certain areas, requiring sellers to use additional tools to compensate for its limitations. For example, the lack of integrated listing optimization means sellers must rely on Etsy’s internal tools or third-party software.

    Data Accuracy: Is EtsyHunt Reliable?

    EtsyHunt relies heavily on estimated metrics, which can lead to inaccurate assessments of keyword competition and product performance.

    Our Experience:

    The data provided by EtsyHunt is often inconsistent with actual Etsy trends. For instance, keyword competition scores for “personalized gifts” appeared lower than expected, potentially misleading sellers into targeting overly competitive terms. This makes the tool less suitable for strategic decision-making.

    Performance and Speed: Is EtsyHunt Efficient?

    EtsyHunt performs reliably for basic tasks like keyword searches and product research, with quick load times.

    Our Experience:

    While generally fast and responsive, the platform’s limited features make it difficult to justify its use for anything beyond surface-level research.

    Scalability: Does EtsyHunt Grow with Your Shop?

    EtsyHunt is better suited for small to mid-sized shops, as it lacks the advanced features and data depth needed for scaling businesses.

    Our Take:

    Sellers managing larger inventories or operating multiple shops will likely outgrow EtsyHunt’s capabilities, even on the Pro or Team plans. The absence of advanced tools like predictive analytics or robust competitor tracking further limits its scalability.

    Customer Support: Is Help Readily Available?

    EtsyHunt offers support via email and FAQs, with basic tutorials to guide users.

    Our Experience:

    Support is adequate for resolving simple issues but lacks depth for more complex questions. Advanced troubleshooting often requires users to seek external resources.


    Pros and Cons of EtsyHunt

    Pros:

    • Free plan offers a low-risk entry point.
    • Simple and user-friendly interface.
    • Decent keyword and product research for casual sellers.
    • Affordable pricing for basic plans.

    Cons:

    • Limited features, even in paid versions.
    • Heavy reliance on estimated data, which can lack accuracy.
    • No dedicated listing optimization tools.
    • Inadequate for advanced sellers or scaling businesses.

    Who is EtsyHunt Best For?

    Best For:

    • Beginner Sellers: Those new to Etsy who want a budget-friendly tool to explore basic research.
    • Casual Sellers: Those managing smaller shops or selling as a side hustle.

    Not Ideal For:

    • Advanced Sellers: Those requiring precise data or in-depth competitor analysis.
    • Scaling Businesses: Sellers needing tools to manage large inventories or plan long-term strategies.

    Grading EtsyHunt: How Does It Measure Up?

    When evaluating EtsyHunt, we use a grading scale from A (exceptional) to F (fails to meet expectations). Our grading focuses on how well the tool delivers on its promises and whether it achieves what it sets out to accomplish for Etsy sellers. Each grade reflects EtsyHunt’s ability to meet critical criteria like data accuracy, usability, performance, scalability, and more. Here’s how EtsyHunt scored:

    Data Accuracy: C

    EtsyHunt relies heavily on estimated metrics for search volume, competition levels, and revenue, which can lead to inaccuracies. Sellers using this data to make strategic decisions may find themselves targeting keywords that don’t perform as expected or misjudging market trends. While sufficient for general guidance, EtsyHunt’s data lacks the reliability advanced sellers need for precise optimization.

    Keyword Research: C

    The keyword research tool provides useful suggestions for beginner sellers, including related keywords and competition metrics. However, the insights feel surface-level and often miss the mark when compared to real-time trends on Etsy. Advanced sellers may feel frustrated by the lack of deeper metrics like conversion rates or keyword engagement trends, which are crucial for fine-tuning listings.

    Product Research: B

    EtsyHunt’s product research tool shines in offering a snapshot of trending items and categories, which can inspire sellers to explore new niches. However, the data doesn’t delve deeply into specifics like demographic insights or long-term product performance, limiting its value for strategic planning. Sellers looking to carve out a unique market position may find these tools too generalized for competitive analysis.

    Trend Analysis: C

    EtsyHunt’s trend analysis tool and calendar for seasonal opportunities are helpful for sellers looking to capitalize on holidays or popular product spikes. However, the lack of predictive analytics means sellers must react to trends rather than anticipate them. This makes planning for future inventory or marketing strategies less effective compared to tools offering engagement forecasting.

    Competitor Analysis: C

    EtsyHunt provides a basic overview of competitors’ tags, pricing, and product performance, which can help sellers identify broad trends. However, the insights don’t go beyond surface-level data, such as analyzing why certain shops are succeeding or how to implement similar strategies. For sellers in competitive niches, this limited depth may make the tool less actionable.

    Usability: A

    EtsyHunt’s intuitive interface makes it easy to navigate, even for first-time users, and the straightforward dashboard is a highlight. The inclusion of a Chrome extension for seamless research enhances its usability. While advanced sellers may find the simplicity limiting, beginners will appreciate the minimal learning curve and organized layout.

    Pricing and Value: B

    EtsyHunt’s free and low-cost plans make it one of the most budget-friendly tools on the market. However, the limited depth of features, even in the Pro and Team plans, means sellers may outgrow it quickly. While it’s great for exploring Etsy SEO at a low cost, it lacks the robust functionality of pricier competitors, making it less valuable for long-term growth.

    Scalability: C

    EtsyHunt’s tools are designed for small to mid-sized shops, offering a solid starting point for beginner sellers. However, as businesses grow and require more sophisticated analytics or inventory management, EtsyHunt’s lack of advanced features becomes apparent. Sellers managing multiple shops or high-volume inventories will likely find it inadequate for their scaling needs.

    Customer Support: C

    The platform offers basic tutorials and email support that are sufficient for addressing general questions. However, complex issues often require additional research or external help, as the resources provided lack depth. Advanced users may find the lack of detailed troubleshooting options frustrating.

    Overall Grade: C

    EtsyHunt is a budget-friendly tool that provides a decent introduction to keyword and product research for beginner Etsy sellers. Its free plan and affordable pricing make it accessible, but its reliance on estimated data, limited features, and lack of advanced analytics hold it back. While it’s a solid entry-level option, serious sellers or those aiming to scale will likely need a more robust tool to meet their needs.

    Comparing EtsyHunt to Competitors

    • Marmalead: Offers unmatched data accuracy and advanced forecasting, making it a better choice for serious sellers.
    • eRank: Provides more robust competitor tracking and keyword research but lacks the completely free option EtsyHunt offers.
    • Alura: Combines product research with SEO but comes at a higher price point with more advanced tools.
    • Sale Samurai: Focused on detailed keyword optimization but lacks EtsyHunt’s free access for beginners.
    • EverBee: Offers product analytics with a cleaner interface but is less budget-friendly compared to EtsyHunt’s free plan.

    See how EtsyHunt stacks up against other Etsy SEO tools.


    Final Verdict: Is EtsyHunt Worth It?

    EtsyHunt is a budget-friendly tool that’s ideal for beginners or casual sellers exploring Etsy SEO. Its free plan and low-cost paid options make it accessible, but its reliance on estimated data and lack of advanced features limit its value for serious sellers.

    For those just starting out, EtsyHunt can provide a helpful introduction to keyword and product research. However, for scaling businesses or sellers seeking precise, actionable insights, Marmalead may offer more robust solutions. Ultimately, EtsyHunt is a stepping stone but not a long-term solution for competitive Etsy sellers.

  • Comparing the Best Etsy SEO Tools for 2025

    Comparing the Best Etsy SEO Tools for 2025

    Table of Contents

    Standing out on Etsy isn’t just about creating beautiful products—it’s about getting them in front of the right audience. That’s where Etsy SEO tools come in. These tools are designed to help you find the perfect keywords, optimize your listings, and outpace the competition.

    With over 100 million items listed on the platform, the competition is fierce, but the right Etsy SEO tools can help you rise above the noise.In this guide, we’ll take an honest look at the best Etsy SEO tools available in 2025, including free and paid options, and compare features to help you find the perfect tool for your Etsy shop.

    Why Etsy SEO Tools Matter

    Etsy SEO tools simplify keyword research, help optimize your listings, and reveal data-driven strategies to improve your shop’s visibility. A solid Etsy SEO strategy involves finding the right keywords, analyzing competition, and optimizing listings for search intent—all of which the best tools make easy.

    The Etsy algorithm ranks listings based on relevance, search intent, and quality. To ensure your shop gets seen, you need to:

    • Research Keywords: Find high-traffic, low-competition search terms.
    • Optimize Listings: Use keywords strategically in titles, descriptions, and tags.
    • Analyze Trends: Stay ahead of the competition with data-backed decisions.

    The right Etsy SEO tool makes this process faster, easier, and more effective. Let’s dive into some of the top tools for 2025 so you can find out which one is right for you.


    Marmalead: The Original and Most Accurate Etsy SEO Tool

    Overview:

    Marmalead isn’t just another Etsy SEO tool—it’s the original tool that pioneered data-driven insights for Etsy sellers. With years of expertise and a proven track record, Marmalead has long been the go-to choice for serious sellers who value accuracy, actionable advice, and long-term success.

    Read our complete review of Marmalead, the original Etsy SEO tool.

    Features:

    • Keyword Research: Shows search volume, engagement, and competition metrics.
    • Listing Grader: Grades your Etsy listings and offers actionable improvement tips.
    • Forecasting: Predicts buyer trends for upcoming seasons.
    • Storm Tool: Brainstorms related keywords based on your seed ideas.
    • Boost Etsy SEO: Optimize your listings with the click of a button.

    Pricing:

    • Paid plan: $19/month or $15.83/month (billed annually)
    • Lifetime plan: $300 one-time payment (equivalent to $5/month over 5 years)

    Pros:

    • Highly accurate data.
    • Forecasting helps you prepare for seasonal trends.
    • Intuitive and easy to use.
    • The only Etsy keyword tool with a lifetime plan.

    Cons:

    • No free plan.
    • Focuses mainly on Etsy, so no cross-platform insights.

    Is Marmalead Accurate?

    Marmalead claims a 95% accuracy rate, and our testing supports this. Unlike other tools that rely on generic or estimated data, Marmalead dedicates more resources to collecting and refining Etsy-specific metrics. This ensures sellers get reliable, actionable insights every time.

    Competitors like eRank and Sale Samurai often use estimated keyword volumes, leading to variable results. With Marmalead, you can trust the data to align with real buyer behavior—helping you make smarter decisions for your shop.

    See why we recommend Marmalead as the #1 Etsy SEO tool for sellers looking to level up their shop.


    eRank: Tries to Do Everything, Often Falls Short

    Overview:

    eRank is a popular choice among Etsy sellers, especially for beginners. With a free plan and affordable paid tiers, eRank offers keyword research, competitor tracking, and listing audits to help improve your shop’s visibility and performance.

    Read our complete review of eRank, a popular Etsy SEO tool for beginners.

    Features:

    • Keyword Explorer: Helps find high-performing keywords with search volume and competition data.
    • Competitor Tracking: Lets you see what’s working for your competitors.
    • Listing Audit: Reviews your listings and provides optimization tips.

    Pricing:

    • Free plan available.
    • Paid plans: $5.99/month (Basic) and $9.99/month (Pro).

    Pros:

    • Free plan is ideal for new sellers testing SEO strategies.
    • Competitor analysis offers insights into top-performing shops.
    • Affordable paid plans make it accessible for small businesses.

    Cons:

    • Free and lower-tier plans are limited, restricting keyword lookups and access to advanced features.
    • Data accuracy may vary, leading to less reliable keyword volume estimates.
    • Lacks advanced tools like forecasting and comprehensive shop analysis.

    Is eRank Reliable?

    eRank attempts to cover a wide range of features, but in doing so, it often spreads itself too thin. While its free plan and competitor tracking are appealing, the platform struggles to match the precision and depth of tools like Marmalead. For sellers who need reliable, data-driven insights to optimize their shop, eRank’s variable accuracy and limited advanced features may fall short. Marmalead remains the stronger choice for serious Etsy sellers.


    Alura: Bare Bones SEO with Basic Features

    Overview:

    Alura combines Etsy SEO with product research, making it a versatile tool for sellers exploring new niches. Its user-friendly interface and actionable insights make it an appealing option for those who want both keyword and product discovery tools in one package.

    Read our complete review of Alura, an Etsy SEO tool with basic features.

    Features:

    • Product Research: Finds high-demand products with low competition.
    • Keyword Finder: Helps you discover keywords that attract buyers.
    • Listing Helper: Suggests optimizations for your listings.

    Pricing:

    • Free plan available.
    • Paid plans start at $9.99/month.

    Pros:

    • Focus on product research makes it stand out.
    • User-friendly interface for easy navigation.
    • Affordable pricing.

    Cons:

    • Keyword data is less detailed than Marmalead or eRank.
    • While affordable, it doesn’t offer the same depth of features as similarly priced tools.
    • Occasional disconnections from Etsy accounts can disrupt workflow.

    Is Alura Legit?

    Alura combines SEO and product research in a user-friendly package, making it a decent choice for beginners or sellers exploring new niches. However, it lacks depth in both areas, offering only basic insights compared to more advanced tools like Marmalead. Without features like trend forecasting or highly accurate keyword data, Alura may fall short for sellers seeking comprehensive strategies to scale their shops. Marmalead remains the better option for those prioritizing precision and long-term growth.


    Sale Samurai: Budget Tool Using Estimated Data

    Overview:

    Sale Samurai is designed for Etsy sellers who want a no-frills, budget-friendly tool to optimize keywords and improve their listings. With detailed keyword analytics and competitor tracking, it provides essential insights for sellers focusing on Etsy SEO.

    Read our complete review of Sale Samurai, a budget-friendly Etsy SEO tool.

    Features:

    • Keyword Analytics: Provides detailed data on search volume, competition, and CPC.
    • Tag Generator: Suggests relevant tags for your listings.
    • Competitor Analysis: Tracks top-selling products in your niche.

    Pricing:

    • Paid plan: $9.99/month or $99/year.

    Pros:

    • Comprehensive keyword data.
    • Affordable pricing.
    • Focused on Etsy-specific strategies.

    Cons:

    • No free plan.
    • Lacks broader SEO tools like forecasting or product research.
    • Relies on estimated keyword volumes, which may affect data accuracy.
    • Slow performance can hinder workflow efficiency.

    Is Sale Samurai Worth It?

    Sale Samurai offers budget-conscious sellers a low-cost way to explore Etsy SEO with detailed keyword analytics. However, its reliance on estimated data can lead to less reliable results, making it a weaker choice for sellers who need precision and real-time accuracy. Combined with slower performance and the lack of a free plan, Sale Samurai may not meet the needs of sellers looking for a robust and dependable SEO tool. For those prioritizing accurate, actionable insights, Marmalead remains the superior option.


    EtsyHunt: A Free Tool with Limited Features

    Overview:

    EtsyHunt is a free Etsy SEO tool that focuses on trend tracking and basic keyword research. It’s a great entry-level option for new sellers who want to start optimizing their listings without a financial commitment.

    Read our complete review of EtsyHunt, a free Etsy SEO tool with limited features.

    Features:

    • Trend Analysis: Tracks trending products and keywords.
    • Keyword Explorer: Provides basic keyword data.
    • Shop Analysis: Reviews your shop’s performance.

    Pricing:

    • Free plan available.
    • Pro plan: $5.99/month.

    Pros:

    • Completely free option.
    • User-friendly interface.
    • Great for identifying trends.

    Cons:

    • Limited depth compared to paid tools.
    • Data accuracy can vary, which may impact the effectiveness of SEO strategies.
    • Cluttered interface can make navigation confusing for some users.
    • Paid plans may not offer enough value compared to similar tools.

    Is EtsyHunt Any Good?

    EtsyHunt is a practical starting point for beginners or budget-conscious sellers, offering a free plan with basic trend tracking and keyword research. However, even its paid version provides limited functionality, lacking the depth and advanced features needed for scaling a shop. With occasional data inaccuracies and a cluttered interface, EtsyHunt may not meet the expectations of sellers seeking reliable, comprehensive tools. For those aiming for long-term success, Marmalead offers significantly more value and precision.


    EverBee: Basic Browser Extension for Limited Product Research

    Overview:

    EverBee is a browser extension tailored for Etsy sellers, focusing on product and revenue analysis. It provides quick insights into trending products and estimated revenue, helping sellers identify profitable opportunities.

    Read our full review of EverBee, an Etsy browser extension.

    Features:

    • Revenue Estimator: Predicts sales and revenue for specific products.
    • Keyword Finder: Basic keyword research for your listings.
    • Trend Spotting: Highlights trending products in your niche.

    Pricing:

    • Free plan available.
    • Paid plans start at $7.99/month.

    Pros:

    • Product-focused insights.
    • Affordable pricing.
    • Easy to install and use.

    Cons:

    • Limited SEO features compared to other tools.
    • Browser extension only.
    • Claims of 80% accuracy is lower than other tools.
    • Interface can be challenging for new users.

    Does EverBee Actually Work?

    EverBee is a helpful tool for quick product research and revenue estimation, especially for sellers who prefer a simple browser-based solution. However, its format as a browser extension limits its capabilities, offering only basic SEO insights and product analysis. With lower data accuracy and minimal advanced features, EverBee may not meet the needs of sellers looking for a comprehensive, growth-focused tool. For those seeking a more robust solution with accurate and actionable data, Marmalead remains the top recommendation.


    Which Etsy SEO Tool is Best?

    If you’re struggling to decide which Etsy SEO tool is right for your shop, this quick comparison chart breaks down the price, strengths, and weaknesses of the top tools to help you make an informed choice.

    Etsy SEO ToolStrengthsWeaknessesPaid PlansOverall Grade
    MarmaleadHighly accurate keyword dataNo free planFrom $19/mA
    eRankBroad appeal for multiple marketplacesSpreads itself too thinFrom $5.99/mB
    AluraGood for beginnersLimited advanced featuresFrom $29.99/mC
    Sale SamuraiOffers product research insightsRelies on estimated dataFrom $9.99/mC
    EtsyHuntFree plan availableLimited depth in featuresFrom $3.99/mC
    EverBeeIn-depth product analyticsNarrow feature set$29.99/mC

    Choosing the Best Etsy SEO Tool for Your Shop

    The best Etsy SEO tool ultimately depends on your shop’s needs and budget—but not all tools offer the same level of accuracy or functionality. Here’s a breakdown of the top options:

    • Marmalead: The original and most accurate Etsy SEO tool, Marmalead is ideal for sellers who prioritize accuracy, data-driven insights, and advanced features like forecasting. It’s the top choice for long-term success, especially with its lifetime plan.
    • eRank: A solid option for beginners, eRank offers an affordable entry point with a free plan and competitor tracking. However, its variable data accuracy and broad feature set may not meet the needs of sellers seeking reliable, targeted insights.
    • Alura: Combining basic SEO and product research, Alura is suitable for sellers exploring new niches. Its lack of depth in both areas, however, makes it less effective for those needing advanced strategies.
    • Sale Samurai: A budget-friendly tool focused on keyword optimization, Sale Samurai is appealing for its affordability. That said, its reliance on estimated data and slower performance can limit its effectiveness for sellers seeking precise results.
    • EtsyHunt: A free tool with limited features, EtsyHunt is a practical starting point for beginners on a tight budget. Even in its paid version, its functionality is restricted, making it less suitable for scaling businesses.
    • EverBee: Focused on product and revenue research, EverBee is a browser extension that offers quick insights. However, its limited SEO features and constrained format may not meet the needs of sellers looking for comprehensive tools.

    For serious Etsy sellers aiming to grow their shop, Marmalead stands out as the clear leader with its unmatched accuracy and advanced capabilities.

    Why Data Accuracy Matters

    Etsy’s marketplace is highly dynamic, with trends, competition, and search behaviors shifting rapidly. Tools that rely on precise, real-time data can help sellers make confident, data-backed decisions. Etsy SEO tools that rely on estimated data means that:

    • Sellers risk targeting keywords or trends that are no longer relevant.
    • Competition levels might be misrepresented, leading to either over-competition or missed opportunities.
    • Seasonal products could be launched too early or too late, reducing their impact during peak shopping periods.

    For sellers aiming to stay competitive in Etsy’s fast-paced environment, a tool with more precise and actionable data is ideal.

    How to Choose the Right Etsy SEO Tool

    Selecting the right Etsy SEO tool depends on your shop’s specific needs, goals, and budget. Here’s a guide based on the strengths and limitations of each tool:

    1. If you’re serious about accuracy and growth: Marmalead is the best choice for sellers who want precise data, trend forecasting, and advanced features tailored to Etsy. It’s ideal for those committed to long-term success.
    2. If you’re just starting out: eRank or EtsyHunt are good entry-level options with free plans. However, keep in mind that their functionality and data accuracy are limited compared to more advanced tools.
    3. If you’re budget-conscious: Sale Samurai offers affordable keyword insights but relies on estimated data, which may not be suitable for sellers who need precision.
    4. If you want product research:Alura or EverBee focus on product trends and revenue analysis but lack depth in SEO features, making them better for niche exploration rather than full-scale optimization.

    Making the Most of Etsy SEO Tools

    Once you’ve chosen a tool, here’s how to get the most out of it:

    • Do Regular Keyword Research: Trends change, so update your keywords often.
    • Optimize Your Listings: Use keywords in titles, descriptions, and tags.
    • Analyze Competitors: Learn what’s working for them and adapt it to your shop.
    • Track Your Progress: Use analytics to measure what’s working and adjust your strategy.

    Final Thoughts: The Best Etsy SEO Tools for 2025

    Etsy SEO tools are essential for driving traffic and boosting sales in 2025—but not all tools deliver the same level of accuracy and impact. Marmalead stands out as the top choice for serious Etsy sellers, offering unmatched data precision and a proven track record of helping users achieve up to 7x revenue growth.

    While beginner-friendly tools like eRank or EtsyHunt provide accessible options for new sellers, they fall short in delivering the depth and reliability needed for long-term success. Similarly, tools like Alura and EverBee focus on product research but lack the comprehensive SEO capabilities that Marmalead provides.

    Ultimately, the right tool can make a significant difference in your shop’s visibility and sales. Evaluate your goals and choose the tool that aligns with your priorities to create a strong Etsy SEO strategy that drives results.