Color isn’t just for aesthetics on Etsy—it’s a conversion tool. The most popular colors on Etsy are the ones that catch attention, evoke emotion, and influence purchase decisions.

But don’t rely solely on trend reports or seasonal hype.

If you’re basing your Etsy SEO strategy on colors like “Lime Cream” (Etsy’s Color of the Year), you could be missing the mark. According to Marmalead, “Lime Cream” only gets about 33 clicks a month—barely a blip on the buyer radar.

This list focuses on what matters most: real shopper behavior. We ranked the top 50 colors on Etsy based on engagement, which tells you how often buyers are actually interacting with these colors—not just searching for them, but clicking, browsing, and buying.

Rank	Color	Searches	Engagement	Competition
1	Emerald	4,383	29,215	557,818
2	Neon	1,116	25,697	452,166
3	Aqua	58	25,419	300,527
4	Bronze	892	22,394	1,120,177
5	Yellow	1,021	21,443	7,256,017
6	Mint	1,250	18,942	377,283
7	Pink	17,033	18,652	9,969,216
8	Ivory	753	16,388	403,478
9	Green	3,313	15,546	10,145,287
10	Gold	4,127	13,381	10,611,744
11	Blue	3,675	13,214	14,010,891
12	Copper	5,535	12,933	1,274,419
13	Black	1,331	12,693	17,084,780
14	Olive	16,647	11,976	295,807
15	White	862	11,257	19,952,308
16	Denim	2,886	11,176	308,488
17	Purple	5,608	10,510	4,594,025
18	Rose Gold	573	8,581	2,014,181
19	Red	486	8,349	9,333,378
20	Teal	57	8,255	458,950
21	Rust	1,369	8,252	127,881
22	Silver	9,815	7,648	10,204,192
23	Blush	190	7,637	243,568
24	Turquoise	675	7,419	1,055,763
25	Tan	302	6,774	280,135
26	Dusty Blue	260	6,079	49,580
27	Mustard	370	5,315	133,222
28	Peach	2,525	5,134	334,204
29	Cream	466	4,360	757,510
30	Lavender	2,544	4,239	387,307
31	Amber	1,276	4,128	244,937
32	Orange	707	4,018	4,165,128
33	Coral	926	3,804	356,785
34	Sage	1,963	3,124	219,576
35	Periwinkle	128	2,671	23,584
36	Lilac	589	2,585	191,690
37	Gray	32	1,990	4,749,225
38	Navy	469	1,901	1,106,700
39	Champagne	1,954	1,541	238,801
40	Camo	782	1,351	117,844
41	Brown	57	1,314	6,329,636
42	Cobalt	47	1,276	103,941
43	Lime	47	1,276	103,941
44	Magenta	113	1,179	66,528
45	Burgundy	1,171	1,135	246,503
46	Salmon	99	1,109	57,149
47	Maroon	25	1,095	163,529
48	Indigo	190	961	106,793
49	Terracotta	116	564	110,853
50	Chrome	2,294	548	141,757

Top 10 Etsy Colors of 2025 (Backed by Buyer Engagement)

Using real data from Marmalead, these colors have the highest engagement from Etsy shoppers—meaning people aren’t just searching them, they’re clicking, browsing, and buying. Here’s how to use them strategically in your listings.

1. Emerald (29,215)

Use emerald as a hero color—perfect for velvet, gemstone jewelry, and premium branding.

• Color Theory: Luxury jewelry, wedding accents, birthstone gifts (May)
• Photo Tips: Gold, white, matte black. Add texture like foil or linen to elevate richness.

2. Neon (25,697)

Best used as a bold accent in apparel, digital art, or party decor. Adds playful energy but can quickly overwhelm.

• Color Theory: 90s fashion, rave accessories, bold party decor, digital art
• Photo Tips: Keep surroundings minimal or matte to make neon pop without chaos.

3. Aqua (25,419)

Great for summer or spa-themed products. Feels clean, fresh, and calm.

• Color Theory: Summer beach themes, nursery art, wellness branding
• Complimentary Colors: Coral, sand, ivory. Shoot against beige or wooden backdrops for coastal vibes.

4. Bronze (22,394)

A warm metallic perfect for rustic or moody designs. Works beautifully in home goods and statement jewelry.

• Color Theory: Rustic home decor, boho jewelry, masculine gifts
• Finishing Tip: Use brushed or aged finishes. Pair with navy, burgundy, or forest green.

5. Yellow (21,443)

Brightens spaces and sells well in decor and baby items. Use softer tones to avoid overwhelming the eye.

• Color Theory: Baby showers, affirmations, spring/summer apparel
• Complimentary Colors: Grays, sage, dusty pink for balance and approachability.

6. Mint (18,942)

Clean, calm, and universally appealing—ideal for baby products, packaging, and minimalist styles.

• Color Theory: Wedding invitations, skincare labels, baby goods
• Complimentary Colors: White, kraft brown, beige for an organic and soothing look.

7. Pink (18,652)

From romantic to edgy, pink adapts to many niches. Great for events, causes, or girly glam.

• Color Theory: Valentine’s gifts, bachelorette merch, breast cancer awareness
• Complimentary Colors: Gold, cream, or deep green depending on the vibe.

8. Ivory (16,388)

A staple for weddings and neutrals. Use in lace, paper goods, and timeless home decor.

• Color Theory: Bridal products, vintage-style decor, minimalist packaging
• Photo Tips: Pair with soft blush, olive, or metallics to create elegant contrast in photos.

9. Green (15,546)

“Green” covers a lot—narrow it down to olive, sage, or forest for product clarity. It works well in sustainable packaging and nature-inspired items.

• Color Theory: Eco-friendly branding, St. Patrick’s Day, botanical art
• Complimentary Colors: Combine with cream, wood, or clay to bring out its earthy character.

10. Gold (13,381)

Gold adds instant elegance. Use it sparingly—on foil labels, jewelry, or in holiday gift wraps.

• Color Theory: Holiday packaging, anniversary gifts, luxury goods
• Photo Tips: Shoot under soft, diffused lighting to avoid harsh reflections and let the shimmer come through naturally.

Want to go deeper on how color psychology impacts buyer behavior? Read this guide on color theory to boost Etsy conversions.

High Engagement, Low to Mid Competition: Best Bets for Trending Colors

These colors have strong buyer engagement and manageable competition—great for SEO and design choices.

• Emerald: High engagement, relatively low competition. Ideal for jewelry, home decor, and wedding items.
• Aqua & Mint: Bright, eye-catching pastels that work great in spring/summer lines.
• Olive & Ivory: Earthy and neutral tones gaining steam in both fashion and home goods.
• Denim: A sleeper hit—popular in fabric, digital design, and clothing niches.

Want to see where these trends are headed beyond Etsy? Read The State of Craft & Handmade eCommerce in 2025 for industry-wide insights.

Oversaturated Colors That Are Still Popular

These colors perform well but are in very competitive spaces. If you use them, pair with strong niche keywords.

• Pink, Blue, Green, Black, White, Gold, Silver, Red

Pro Tip: Combine with product-specific terms like “pink gemstone ring” or “green nursery art” for better ranking.

Under-the-Radar Opportunities

These colors have solid engagement with low competition—a goldmine for smart sellers.

• Dusty Blue: Low competition (49k), still getting over 6,000 engagement.
• Rust, Mustard, Lilac, Amber, Blush: On-trend, low-barrier keywords with strong aesthetic appeal.
• Periwinkle: Just 23,000 competition and high engagement—worth testing in digital art and stationery.

Don’t Be Fooled by Trending Color Hype

Etsy named Lime Cream its Color of the Year. But here’s the data:

• Searches: 37
• Engagement: 33
• Competition: 5,621

Buyers just aren’t searching for it.

Design with it if you love it—but don’t count on it for SEO. Instead, use searchable synonyms like “light green” or “soft mint.”

How to Use Color Trends in Your Etsy Shop

• Use high-engagement color keywords in your product titles, tags, and descriptions.
• Pair color + product for best results (e.g., “mint green planner,” “emerald drop earrings”).
• Photograph your products using trending colors as props, backgrounds, or packaging to enhance appeal—even if the keyword isn’t the product itself.
• Stay flexible. What’s popular now might fade in a few months. Use Marmalead to check predictive trends regularly.

Curious which products pair best with these trending colors? Explore the Most Profitable Handmade Products to Sell in 2025.

Final Thoughts

Trends may come and go, but real buyer behavior is what drives sales. By using color keywords that shoppers are actively engaging with—not just the ones trending on design blogs—you’re giving your products the best chance to be seen, clicked, and bought.

Whether you’re launching a new product or refreshing old listings, this data-backed color list gives you a strategic edge. Combine strong visuals with smart SEO, and let your color choices do more than just look good—let them work for you.

Need help choosing the best keywords for your Etsy listings? We recommend Marmalead to track color trends, engagement, and forecasted performance with real buyer data.