The handmade market hit $906.8 billion in 2024 and is projected to nearly double by 2033. As outlined in our full Handmade eCommerce Trend Report, this explosive growth means there’s never been a better time to start selling your handmade products online—whether you craft jewelry, design custom clothing, or create home décor.

Platforms like Etsy and Amazon Handmade connect creators with millions of buyers. Etsy alone has 96 million active shoppers. Amazon Handmade taps into Amazon’s 2.5 billion monthly visits. TikTok Shop, though newer, already brings in over $32 billion in annual U.S. sales.

But not all marketplaces are created equal. Fees, competition, rules, and audience vary. In this guide, we break down the 10 most profitable handmade marketplaces for 2025—so you can pick the right one for your business.

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1. Amazon Handmade

Amazon Handmade is ideal for tapping into Amazon’s massive customer base, giving handmade sellers instant visibility with millions of shoppers. Great for scaling up, but requires tight margins and adherence to strict handmade guidelines.

• Fees: 15% referral fee (20% for jewelry up to $250), no listing fees, waived $39.99 Pro seller fee
• Pros: Massive audience, trusted brand, no listing fees, access to FBA and Amazon Custom
• Cons: High fees, strict handmade verification, limited branding, no customer email access

Amazon Handmade gives you reach, but at a cost. Its 15%+ cut is steep, but the waived Pro plan and listing-free model can offset that—especially if your margins are solid.

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2. Etsy

Etsy is best for makers who want a built-in handmade-focused audience. Etsy is the go-to for handmade sellers starting out, with built-in traffic, low barriers to entry, and a community of buyers actively searching for unique, personalized products. It’s competitive, but powerful if you learn Etsy SEO.

• Fees: $0.20 listing fee, 6.5% transaction fee, 3% + $0.25 payment fee, 2.5% currency conversion
• Pros: Dedicated handmade audience, brand recognition, customizable storefront
• Cons: High competition, rising fees, Etsy owns buyer data, algorithm swings

Etsy’s still the most popular handmade platform, but you’ll need strong SEO and marketing chops to stand out among 9 million other sellers.

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3. Shopify

Shopify is ideal for makers who want to build their own brand, email list, and checkout experience. There’s no built-in traffic, so you’ll need to drive your own marketing—but your profit margins and customer relationships are all yours.

• Fees: $29–$299/month (plus apps), ~2% processing fee
• Pros: Full control, own your customer data, scalable, predictable costs
• Cons: Requires you to drive traffic, higher upfront setup effort

Shopify is great if you’re ready to go beyond marketplaces. While it doesn’t bring automatic traffic, it gives you full brand freedom.

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4. Goimagine

Goimagine is a handmade-only platform that donates 2% of every purchase to children’s charities. It’s great for socially conscious U.S. sellers who want lower fees and care about impact—but you’ll need to bring your own traffic.

• Fees: 2–6.5% + Stripe processing; $0–$15/month
• Pros: Handmade-only, donates 2% to children’s charities, low fees
• Cons: U.S. only, small buyer base, sellers must drive traffic

Goimagine focuses on handmade integrity and social impact. It’s great for makers who value mission over volume—and don’t mind promoting themselves.

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5. Folksy

Folksy is the UK’s largest handmade marketplace, serving a niche audience that values British-made goods. It’s handmade-only, community-driven, and cheaper than Etsy—perfect for UK crafters who want a more personal marketplace.

• Fees: £0.15 per item (Basic), £7.50/month (Plus); 6% + VAT on sales
• Pros: British buyer focus, supportive community, fewer competitors
• Cons: UK-only, smaller audience than Etsy

Folksy is like a cozier, UK-focused Etsy—with fewer sellers and a strong sense of community.

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6. eBay

eBay is great for artists who sell items with collectible, vintage, or nostalgic appeal. You can run auctions or set fixed prices, reaching both collectors and handmade shoppers—but it lacks Etsy’s niche focus.

• Fees: 250 free listings, then $0.35/item; 2.5–15.3% final value fee
• Pros: Auction or fixed price options, global audience, vintage appeal
• Cons: Not handmade-specific, heavy competition, fewer tools for artisans

eBay isn’t just for auctions anymore. It’s ideal if your handmade items double as collectibles or vintage-inspired pieces.

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7. Bonanza

Bonanza lets you import listings from Etsy, Amazon, or eBay and integrates directly with Google Shopping. It’s seller-friendly with fewer fees, and includes tools like background removal and pricing negotiation.

• Fees: 11% base fee, $0.25 transaction; optional ad tiers up to 30%
• Pros: Imports from other platforms, Google Shopping tools, seller-focused
• Cons: Smaller audience, fees increase with ad spend

Bonanza shines with its integrations and marketing features. Great for experienced sellers wanting more control without starting from scratch.

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8. Mercari

Mercari is designed for speed and simplicity.

Just snap a photo, write a short description, and your handmade item is live. The app-first setup is ideal for casual sellers, hobbyists, or those looking to test product ideas without a complicated store build.

• Fees: 0% selling fee + 2.9% + $0.50 payment processing fee
• Pros: Easy mobile listing, no upfront costs, discounted shipping, quick setup
• Cons: No custom orders, mockups not allowed, fees apply per sale

Mercari’s no-fuss approach makes it a great option for part-time makers who want a lightweight platform with minimal setup and a built-in mobile audience.

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9. TikTok Shop

Best for video-savvy sellers who want to build a brand through short-form content.

TikTok Shop combines social media with eCommerce, letting sellers tag products in videos, host live shopping, and leverage viral content. It’s ideal for creators who can consistently post and engage an audience.

• Fees: 6% (intro 2% for first 60 days), no listing fees
• Pros: Video integration, shoppable posts, live streams, influencer programs
• Cons: 1,000-follower minimum, fast pace, must create content consistently

TikTok Shop adds video to social commerce. If you can commit to content, it’s a powerful way to go viral and drive direct sales.

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10. Michaels MakerPlace

Ideal for crafters who already shop at Michaels and want multiple income streams.

Backed by the Michaels brand, MakerPlace lets you earn from product sales, virtual classes, and affiliate guides—all without listing fees. It’s built for handmade sellers looking to monetize both their craft and their knowledge.

• Fees: 2–4% referral; $0–$9.98/month
• Pros: No listing fees, earn from classes/guides, possible in-store placement
• Cons: New platform, limited traffic compared to Etsy

Michaels’ MakerPlace is a fresh Etsy alternative with perks like rewards on supplies and class commissions.

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Final Thoughts

You don’t have to pick just one. Many successful sellers start on Etsy or Amazon Handmade, then grow into platforms like Shopify or TikTok Shop to take more control.

Use this guide to match your goals, products, and skills to the right platform(s)—and start turning your handmade hobby into a diverse income stream.