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Standing out on Etsy isn’t just about creating beautiful products—it’s about getting them in front of the right audience. That’s where Etsy SEO tools come in. These tools are designed to help you find the perfect keywords, optimize your listings, and outpace the competition.
With over 100 million items listed on the platform, the competition is fierce, but the right Etsy SEO tools can help you rise above the noise.In this guide, we’ll take an honest look at the best Etsy SEO tools available in 2025, including free and paid options, and compare features to help you find the perfect tool for your Etsy shop.
Why Etsy SEO Tools Matter
Etsy SEO tools simplify keyword research, help optimize your listings, and reveal data-driven strategies to improve your shop’s visibility. A solid Etsy SEO strategy involves finding the right keywords, analyzing competition, and optimizing listings for search intent—all of which the best tools make easy.
The Etsy algorithm ranks listings based on relevance, search intent, and quality. To ensure your shop gets seen, you need to:
- Research Keywords: Find high-traffic, low-competition search terms.
- Optimize Listings: Use keywords strategically in titles, descriptions, and tags.
- Analyze Trends: Stay ahead of the competition with data-backed decisions.
The right Etsy SEO tool makes this process faster, easier, and more effective. Let’s dive into some of the top tools for 2025 so you can find out which one is right for you.
Marmalead: The Original and Most Accurate Etsy SEO Tool
Overview:
Marmalead isn’t just another Etsy SEO tool—it’s the original tool that pioneered data-driven insights for Etsy sellers. With years of expertise and a proven track record, Marmalead has long been the go-to choice for serious sellers who value accuracy, actionable advice, and long-term success.
Read our complete review of Marmalead, the original Etsy SEO tool.
Features:
- Keyword Research: Shows search volume, engagement, and competition metrics.
- Listing Grader: Grades your Etsy listings and offers actionable improvement tips.
- Forecasting: Predicts buyer trends for upcoming seasons.
- Storm Tool: Brainstorms related keywords based on your seed ideas.
- Boost Etsy SEO: Optimize your listings with the click of a button.
Pricing:
- Paid plan: $19/month or $15.83/month (billed annually)
- Lifetime plan: $300 one-time payment (equivalent to $5/month over 5 years)
Pros:
- Highly accurate data.
- Forecasting helps you prepare for seasonal trends.
- Intuitive and easy to use.
- The only Etsy keyword tool with a lifetime plan.
Cons:
- No free plan.
- Focuses mainly on Etsy, so no cross-platform insights.
Is Marmalead Accurate?
Marmalead claims a 95% accuracy rate, and our testing supports this. Unlike other tools that rely on generic or estimated data, Marmalead dedicates more resources to collecting and refining Etsy-specific metrics. This ensures sellers get reliable, actionable insights every time.
Competitors like eRank and Sale Samurai often use estimated keyword volumes, leading to variable results. With Marmalead, you can trust the data to align with real buyer behavior—helping you make smarter decisions for your shop.
See why we recommend Marmalead as the #1 Etsy SEO tool for sellers looking to level up their shop.
eRank: Tries to Do Everything, Often Falls Short
Overview:
eRank is a popular choice among Etsy sellers, especially for beginners. With a free plan and affordable paid tiers, eRank offers keyword research, competitor tracking, and listing audits to help improve your shop’s visibility and performance.
Read our complete review of eRank, a popular Etsy SEO tool for beginners.
Features:
- Keyword Explorer: Helps find high-performing keywords with search volume and competition data.
- Competitor Tracking: Lets you see what’s working for your competitors.
- Listing Audit: Reviews your listings and provides optimization tips.
Pricing:
- Free plan available.
- Paid plans: $5.99/month (Basic) and $9.99/month (Pro).
Pros:
- Free plan is ideal for new sellers testing SEO strategies.
- Competitor analysis offers insights into top-performing shops.
- Affordable paid plans make it accessible for small businesses.
Cons:
- Free and lower-tier plans are limited, restricting keyword lookups and access to advanced features.
- Data accuracy may vary, leading to less reliable keyword volume estimates.
- Lacks advanced tools like forecasting and comprehensive shop analysis.
Is eRank Reliable?
eRank attempts to cover a wide range of features, but in doing so, it often spreads itself too thin. While its free plan and competitor tracking are appealing, the platform struggles to match the precision and depth of tools like Marmalead. For sellers who need reliable, data-driven insights to optimize their shop, eRank’s variable accuracy and limited advanced features may fall short. Marmalead remains the stronger choice for serious Etsy sellers.
Alura: Bare Bones SEO with Basic Features
Overview:
Alura combines Etsy SEO with product research, making it a versatile tool for sellers exploring new niches. Its user-friendly interface and actionable insights make it an appealing option for those who want both keyword and product discovery tools in one package.
Read our complete review of Alura, an Etsy SEO tool with basic features.
Features:
- Product Research: Finds high-demand products with low competition.
- Keyword Finder: Helps you discover keywords that attract buyers.
- Listing Helper: Suggests optimizations for your listings.
Pricing:
- Free plan available.
- Paid plans start at $9.99/month.
Pros:
- Focus on product research makes it stand out.
- User-friendly interface for easy navigation.
- Affordable pricing.
Cons:
- Keyword data is less detailed than Marmalead or eRank.
- While affordable, it doesn’t offer the same depth of features as similarly priced tools.
- Occasional disconnections from Etsy accounts can disrupt workflow.
Is Alura Legit?
Alura combines SEO and product research in a user-friendly package, making it a decent choice for beginners or sellers exploring new niches. However, it lacks depth in both areas, offering only basic insights compared to more advanced tools like Marmalead. Without features like trend forecasting or highly accurate keyword data, Alura may fall short for sellers seeking comprehensive strategies to scale their shops. Marmalead remains the better option for those prioritizing precision and long-term growth.
Sale Samurai: Budget Tool Using Estimated Data
Overview:
Sale Samurai is designed for Etsy sellers who want a no-frills, budget-friendly tool to optimize keywords and improve their listings. With detailed keyword analytics and competitor tracking, it provides essential insights for sellers focusing on Etsy SEO.
Read our complete review of Sale Samurai, a budget-friendly Etsy SEO tool.
Features:
- Keyword Analytics: Provides detailed data on search volume, competition, and CPC.
- Tag Generator: Suggests relevant tags for your listings.
- Competitor Analysis: Tracks top-selling products in your niche.
Pricing:
- Paid plan: $9.99/month or $99/year.
Pros:
- Comprehensive keyword data.
- Affordable pricing.
- Focused on Etsy-specific strategies.
Cons:
- No free plan.
- Lacks broader SEO tools like forecasting or product research.
- Relies on estimated keyword volumes, which may affect data accuracy.
- Slow performance can hinder workflow efficiency.
Is Sale Samurai Worth It?
Sale Samurai offers budget-conscious sellers a low-cost way to explore Etsy SEO with detailed keyword analytics. However, its reliance on estimated data can lead to less reliable results, making it a weaker choice for sellers who need precision and real-time accuracy. Combined with slower performance and the lack of a free plan, Sale Samurai may not meet the needs of sellers looking for a robust and dependable SEO tool. For those prioritizing accurate, actionable insights, Marmalead remains the superior option.
EtsyHunt: A Free Tool with Limited Features
Overview:
EtsyHunt is a free Etsy SEO tool that focuses on trend tracking and basic keyword research. It’s a great entry-level option for new sellers who want to start optimizing their listings without a financial commitment.
Read our complete review of EtsyHunt, a free Etsy SEO tool with limited features.
Features:
- Trend Analysis: Tracks trending products and keywords.
- Keyword Explorer: Provides basic keyword data.
- Shop Analysis: Reviews your shop’s performance.
Pricing:
- Free plan available.
- Pro plan: $5.99/month.
Pros:
- Completely free option.
- User-friendly interface.
- Great for identifying trends.
Cons:
- Limited depth compared to paid tools.
- Data accuracy can vary, which may impact the effectiveness of SEO strategies.
- Cluttered interface can make navigation confusing for some users.
- Paid plans may not offer enough value compared to similar tools.
Is EtsyHunt Any Good?
EtsyHunt is a practical starting point for beginners or budget-conscious sellers, offering a free plan with basic trend tracking and keyword research. However, even its paid version provides limited functionality, lacking the depth and advanced features needed for scaling a shop. With occasional data inaccuracies and a cluttered interface, EtsyHunt may not meet the expectations of sellers seeking reliable, comprehensive tools. For those aiming for long-term success, Marmalead offers significantly more value and precision.
EverBee: Basic Browser Extension for Limited Product Research
Overview:
EverBee is a browser extension tailored for Etsy sellers, focusing on product and revenue analysis. It provides quick insights into trending products and estimated revenue, helping sellers identify profitable opportunities.
Read our full review of EverBee, an Etsy browser extension.
Features:
- Revenue Estimator: Predicts sales and revenue for specific products.
- Keyword Finder: Basic keyword research for your listings.
- Trend Spotting: Highlights trending products in your niche.
Pricing:
- Free plan available.
- Paid plans start at $7.99/month.
Pros:
- Product-focused insights.
- Affordable pricing.
- Easy to install and use.
Cons:
- Limited SEO features compared to other tools.
- Browser extension only.
- Claims of 80% accuracy is lower than other tools.
- Interface can be challenging for new users.
Does EverBee Actually Work?
EverBee is a helpful tool for quick product research and revenue estimation, especially for sellers who prefer a simple browser-based solution. However, its format as a browser extension limits its capabilities, offering only basic SEO insights and product analysis. With lower data accuracy and minimal advanced features, EverBee may not meet the needs of sellers looking for a comprehensive, growth-focused tool. For those seeking a more robust solution with accurate and actionable data, Marmalead remains the top recommendation.
Which Etsy SEO Tool is Best?
If you’re struggling to decide which Etsy SEO tool is right for your shop, this quick comparison chart breaks down the price, strengths, and weaknesses of the top tools to help you make an informed choice.
| Etsy SEO Tool | Strengths | Weaknesses | Paid Plans | Overall Grade |
|---|---|---|---|---|
| Marmalead | Highly accurate keyword data | No free plan | From $19/m | A |
| eRank | Broad appeal for multiple marketplaces | Spreads itself too thin | From $5.99/m | B |
| Alura | Good for beginners | Limited advanced features | From $29.99/m | C |
| Sale Samurai | Offers product research insights | Relies on estimated data | From $9.99/m | C |
| EtsyHunt | Free plan available | Limited depth in features | From $3.99/m | C |
| EverBee | In-depth product analytics | Narrow feature set | $29.99/m | C |
Choosing the Best Etsy SEO Tool for Your Shop
The best Etsy SEO tool ultimately depends on your shop’s needs and budget—but not all tools offer the same level of accuracy or functionality. Here’s a breakdown of the top options:
- Marmalead: The original and most accurate Etsy SEO tool, Marmalead is ideal for sellers who prioritize accuracy, data-driven insights, and advanced features like forecasting. It’s the top choice for long-term success, especially with its lifetime plan.
- eRank: A solid option for beginners, eRank offers an affordable entry point with a free plan and competitor tracking. However, its variable data accuracy and broad feature set may not meet the needs of sellers seeking reliable, targeted insights.
- Alura: Combining basic SEO and product research, Alura is suitable for sellers exploring new niches. Its lack of depth in both areas, however, makes it less effective for those needing advanced strategies.
- Sale Samurai: A budget-friendly tool focused on keyword optimization, Sale Samurai is appealing for its affordability. That said, its reliance on estimated data and slower performance can limit its effectiveness for sellers seeking precise results.
- EtsyHunt: A free tool with limited features, EtsyHunt is a practical starting point for beginners on a tight budget. Even in its paid version, its functionality is restricted, making it less suitable for scaling businesses.
- EverBee: Focused on product and revenue research, EverBee is a browser extension that offers quick insights. However, its limited SEO features and constrained format may not meet the needs of sellers looking for comprehensive tools.
For serious Etsy sellers aiming to grow their shop, Marmalead stands out as the clear leader with its unmatched accuracy and advanced capabilities.
Why Data Accuracy Matters
Etsy’s marketplace is highly dynamic, with trends, competition, and search behaviors shifting rapidly. Tools that rely on precise, real-time data can help sellers make confident, data-backed decisions. Etsy SEO tools that rely on estimated data means that:
- Sellers risk targeting keywords or trends that are no longer relevant.
- Competition levels might be misrepresented, leading to either over-competition or missed opportunities.
- Seasonal products could be launched too early or too late, reducing their impact during peak shopping periods.
For sellers aiming to stay competitive in Etsy’s fast-paced environment, a tool with more precise and actionable data is ideal.
How to Choose the Right Etsy SEO Tool
Selecting the right Etsy SEO tool depends on your shop’s specific needs, goals, and budget. Here’s a guide based on the strengths and limitations of each tool:
- If you’re serious about accuracy and growth: Marmalead is the best choice for sellers who want precise data, trend forecasting, and advanced features tailored to Etsy. It’s ideal for those committed to long-term success.
- If you’re just starting out: eRank or EtsyHunt are good entry-level options with free plans. However, keep in mind that their functionality and data accuracy are limited compared to more advanced tools.
- If you’re budget-conscious: Sale Samurai offers affordable keyword insights but relies on estimated data, which may not be suitable for sellers who need precision.
- If you want product research:Alura or EverBee focus on product trends and revenue analysis but lack depth in SEO features, making them better for niche exploration rather than full-scale optimization.
Making the Most of Etsy SEO Tools
Once you’ve chosen a tool, here’s how to get the most out of it:
- Do Regular Keyword Research: Trends change, so update your keywords often.
- Optimize Your Listings: Use keywords in titles, descriptions, and tags.
- Analyze Competitors: Learn what’s working for them and adapt it to your shop.
- Track Your Progress: Use analytics to measure what’s working and adjust your strategy.
Final Thoughts: The Best Etsy SEO Tools for 2025
Etsy SEO tools are essential for driving traffic and boosting sales in 2025—but not all tools deliver the same level of accuracy and impact. Marmalead stands out as the top choice for serious Etsy sellers, offering unmatched data precision and a proven track record of helping users achieve up to 7x revenue growth.
While beginner-friendly tools like eRank or EtsyHunt provide accessible options for new sellers, they fall short in delivering the depth and reliability needed for long-term success. Similarly, tools like Alura and EverBee focus on product research but lack the comprehensive SEO capabilities that Marmalead provides.
Ultimately, the right tool can make a significant difference in your shop’s visibility and sales. Evaluate your goals and choose the tool that aligns with your priorities to create a strong Etsy SEO strategy that drives results.
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