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EverBee positions itself as a lightweight Etsy SEO tool with a focus on product research and revenue insights. Marketed as a browser extension, EverBee aims to help sellers uncover trending products and optimize their listings. But does it deliver enough value to justify its price?
In this review, we’ll explore EverBee’s features, usability, pricing, and whether it’s a worthwhile investment for your Etsy shop.
Overview: What is EverBee?
EverBee is a browser extension designed for Etsy sellers, offering tools for product and keyword research. It integrates directly with Etsy to provide analytics on listings, such as estimated revenue, sales, and search keywords. Unlike full-featured platforms like Marmalead or eRank, EverBee focuses primarily on product insights and user-friendly keyword research.
While its simplicity and integration are convenient, EverBee’s functionality is limited in depth, making it better suited for sellers who prioritize quick product insights over detailed SEO strategies.
EverBee Pricing
EverBee offers three pricing tiers:
- Hobby Plan: Free – Basic product analytics and 10 keyword searches per month.
- Growth Plan: $29.99/month – Unlimited keyword research, advanced filters, and access to the Tag Analyzer.
- Business Plan: $99/month – Adds revenue analytics, conversion rates, unlimited store connections, and priority support.
For sellers just starting out, the Hobby plan allows you to test the tool’s basic functionality. However, at $29.99/month, the Growth plan competes directly with more robust tools like Marmalead and Alura, while the $99/month Business plan feels overpriced for the features offered.
Key Features of EverBee
EverBee includes several useful tools that cater to Etsy sellers of varying experience levels. These features, however, might not be as robust as those offered by other SEO tools like Marmalead or eRank.
Keyword Research
EverBee provides a keyword research tool that allows you to explore keywords related to your products. With a limited keyword lookup on the free plan, and more in-depth research on the Growth and Business plans, you can get insights into keyword competition, volume, and search trends.
- Basic Keyword Analysis: Shows search volume, competition, and keyword score.
- Keyword Suggestions: Helps you find similar keywords to expand your listing’s reach.
- Limited Keywords on Free Plan: Only 10 keyword lookups available, which may be limiting for growing sellers.
Our Experience:
The keyword research tool is functional, but the 10 keyword limit on the free plan is restrictive. Even on the Growth plan, the tool lacks the depth and comprehensive metrics that more established tools provide. However, it’s useful for beginners or hobbyists who want a simple and easy-to-use tool to find relevant keywords.
Product Analytics
EverBee’s product analytics feature allows you to track views, reviews, and favorites for individual items. This tool can be useful for understanding product performance and identifying opportunities to optimize your listings.
- Basic Product Insights: See how many views, reviews, and favorites a product has received.
- Track Item Popularity: Gives an overview of which items are getting the most attention on your shop.
Our Experience:
While the analytics are helpful, they are limited to basic metrics like views and reviews. This data is available on Etsy’s own marketplace , so it doesn’t offer significant additional value unless you are looking for a more simplified interface. For more detailed product performance metrics, other tools might be more beneficial.
Shop Analyzer
EverBee allows you to analyze top-performing competitors and provides insights into their sales, revenue, and Etsy tags. This feature gives you the ability to see what your competition is doing, allowing you to make more informed decisions about your own shop.
Our Experience:
The competitor analysis tool is one of EverBee’s standout features. It provides deeper insights into what could be working for top shops, though the data may not clearly outline what you can do to see similar success. For competitive analysis across the Etsy marketplace, it’s a solid feature.
My Shop
This feature offers a more high-level view of your Etsy shop’s performance, presenting the same data Etsy provides, but in an easier-to-read format. For those who want a simplified approach to Etsy analytics, this can be a helpful overview.
Our Experience:
Shop insights are basically a repackage of what you get from Etsy’s Seller Dashboard, so this feature doesn’t provide anything unique. It’s fine for someone who prefers a different layout or a simpler version of Etsy’s analytics, but it’s not particularly groundbreaking.
EverBee Stress Test
When evaluating Etsy SEO tools like EverBee, we go beyond surface-level impressions. To fully understand its strengths and weaknesses, we put EverBee through a stress test, examining how it performs in critical areas like data accuracy, user experience, speed, scalability, and value.
Each area offers insight into whether EverBee can meet the demands of everyday Etsy sellers, from beginners to seasoned shop owners.
Data Accuracy: Is EverBee Reliable?
EverBee offers basic keyword data, but its accuracy often feels lacking when compared to other tools.
Our Experience:
We spent more time analyzing competing shops than looking at keyword data. After all, EverBee seems to prioritize product and shop analytics over robust keyword data—which makes this feature feel more like an afterthought than a core strength of the platform. For sellers focusing heavily on keyword-driven strategies, this limitation could be a drawback.
Usability and Interface: Is EverBee Easy to Use?
EverBee’s browser extension integrates seamlessly with Etsy, making it easy to access tools directly from your shop dashboard.
Our Experience:
The interface is clean and intuitive, with minimal learning curve. Features like Product Analytics and Keyword Research are straightforward, though some tools, like the Tag Analyzer, feel overly simplistic. Overall, it’s a user-friendly experience, particularly for beginners.
Performance and Speed: Is EverBee Efficient?
EverBee’s browser-based design ensures fast performance, with minimal lag when loading data.
Our Experience:
We experienced no significant delays when analyzing listings or searching keywords. However, the reliance on browser integration means EverBee seems limited to desktop use, which may be inconvenient for sellers who prefer mobile tools.
Scalability: Does EverBee Grow with Your Shop?
EverBee is best suited for small to medium-sized shops focused on product research.
Our Experience:
While the Growth plan supports unlimited keywords and analytics, it lacks the advanced SEO tools needed to scale larger shops. The Business plan feels overpriced for the limited additional features it offers, making EverBee less appealing for sellers managing extensive inventories.
Customer Support: Is Help Readily Available?
EverBee provides live-chat support and a detailed FAQ section on its website.
Our Experience:
The platform’s support options cover common questions and troubleshooting, ensuring that most issues can be resolved efficiently. While helpful for general inquiries, the support experience lacks the in-depth guidance or personalized assistance seen with some competitors.
Updates and Longevity: Is EverBee Relevant?
EverBee seems to continue to improve its features and offers a web-based tool, though it doesn’t offer anything largely innovative.
Our Experience:
During testing, we noticed the Shop Analyzer appears to be a new feature. While EverBee’s simplicity is part of its appeal, its lack of innovation may limit its relevance as other tools introduce more advanced features.
Pricing and Value: Is EverBee Worth the Cost?
At $29.99/month for the Growth plan and $99/month for the Business plan, EverBee is among the pricier options for Etsy sellers.
Our Experience:
While the Hobby plan is a great starting point, the paid plans feel overpriced for what’s essentially repackaged Etsy data. Tools like Marmalead and Alura offer more robust features at similar or lower price points.
Pros and Cons of EverBee
Pros:
- Affordable option with a free plan for beginners.
- Solid competitor analysis feature for tracking top-performing shops.
- User-friendly interface with simple tools.
Cons:
- Limited keyword research and analytics, especially on the free plan.
- Lacking innovative features not seen in other tools at a lower price point.
- Many features simply repackage Etsy’s built-in tools, offering little additional value.
Who is EverBee Best For?
EverBee is best for:
- Beginner Sellers: Those just starting out on Etsy who want an easy-to-use tool to explore keyword research and product performance.
- Budget-Conscious Sellers: Shops looking for a free option to access limited SEO tools and competitor insights.
Experienced sellers may find EverBee’s lack of advanced features and limited data more of a hindrance than a help. For those looking for more detailed insights and advanced SEO tools, other platforms like Marmalead may be more suitable.
Grading EverBee: How Does It Measure Up?
When evaluating EverBee, we use a grading scale from A (exceptional) to F (fails to meet expectations). Our grading focuses on how well the tool delivers on its promises and whether it achieves what it sets out to accomplish for Etsy sellers. Each grade reflects eRank’s ability to meet critical criteria like data accuracy, usability, performance, scalability, and more. Here’s how eRank scored:
Data Accuracy: C
EverBee provides basic insights into keyword and product performance, but its data lacks depth and precision, particularly for advanced sellers looking for more reliable metrics.
Keyword Research: C
The keyword research tool provides basic metrics like search volume and competition, but it lacks the depth and actionable data needed for serious SEO strategies.
Listing Optimization: C
The listing optimization tools are basic, relying heavily on details already presented in the Etsy seller dashboard. While it could be helpful for beginners, it doesn’t provide advanced optimization insights for more experienced sellers.
Trend Analysis: D
EverBee’s trend analysis is a simple table that seems to show a random assortment of current searches on Etsy. At the time of testing, our keyword table listed “gift gifted gifts,” “gifting gifted gifts,” and “gift ed” as the top three keywords.
Competitor Analysis: A
Providing in-depth Product Analytics is where EverBee excels. Its ability to display detailed metrics such as views, reviews, favorites, and conversion rates for competing listings gives sellers valuable insights into the performance of top products. These analytics help sellers identify trends and refine their strategies to compete effectively, making this one of EverBee’s strongest features.
Usability and User Experience: B
EverBee offers a clean, intuitive interface that is easy to navigate, even for beginners. However, some of the tools could benefit from more detailed explanations.
Pricing and Value: C
At $29.99/month for the Growth Plan, EverBee is more affordable than other tools, but its limited functionality makes it hard to justify the cost. For $99/month, the Business Plan is even less justifiable.
Performance: B
EverBee’s tools load quickly, but they lack the functionality and innovation to set them apart from other, more established tools.
Scalability: C
EverBee is suitable for small shops or beginners but lacks the advanced features and scalability that larger, more established shops need.
Customer Success and Feedback: B
While customer feedback is generally positive, the support provided is fairly basic and lacks personalized guidance for more experienced sellers.
Overall Grade: C
EverBee is a good option for beginners or small shop owners who need an easy-to-use tool for competitor analysis and basic keyword research. Its standout feature is its in-depth Product Analytics, which provides valuable insights into competing listings. However, its keyword research and trend analysis tools lack the depth and precision needed for advanced sellers, and much of its functionality overlaps with data already available in Etsy’s seller dashboard.
Comparing EverBee to Competitors
- Marmalead: Offers trend forecasting and superior data accuracy for SEO.
- eRank: Lacks EverBee’s focus on product performance insights.
- Alura: Combines product research and listing optimization in a user-friendly interface.
- EtsyHunt: Free option with basic keyword research tools.
- Sale Samurai: Affordable, with a focus on Etsy-specific SEO strategies.
See how EverBee stacks up against other Etsy SEO tools.
Final Verdict: Is EverBee Worth It?
EverBee’s simplicity and convenience make it a good starting point for new sellers or those who want quick product insights. However, its reliance on estimated data and lack of advanced features limit its appeal for experienced sellers.
At $29.99/month, the Growth plan feels overpriced for the tools provided, while the $99/month Business plan is difficult to justify. For sellers seeking robust SEO and product research tools, EverBee falls short of competitors like Marmalead or Alura. However, if you’re a beginner looking for a lightweight, browser-based solution, EverBee is worth a try—especially on the free Hobby plan.
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